Hi freeends,
Last week I once again realized the best damn copywriting lives within walking distance, which is the rotating featured producer section of the Brooklyn-based Frank's wine bar menu. The only bad picture I could find on my phone:
It's a paragraph caressing a grape. I order the damn wine every time.
Admin note: I usually don’t do paywall breaks but adding one for today’s paid issue since we’ve had a number of new joiners recently. This is more of a hi, I’m glad you’ve joined us! The next free piece will likely be on what it takes to define a strategic narrative, and/or how I use Figma for strategy and sense-making.
Subscriber-only content below includes: my independent business operating model via 2x2 matrix, the magic and money behind proprietary intimacy, sage words from Ta-Nehisi Coates and Julianne Moore, and Brooklyn wine bar stories.
In short: deep cuts on my creative process. Consider upgrading today for the price of three McD’s apple pies, and cancel anytime if it’s not for you.