radiohead was onto something
from vicky and the gamay, my new band
Have too much to write that is not poetry but had a Monday night gamay to finish so
The tone of voice in a $29.99 oolong kombucha bottle makes me think maybe Radiohead was onto something
eeny meeny miney mo goes
the track order of ok computer like
it's up to chance whether the robots
take over or if we will live to wake
up and say good morning my love
to a face that is not already blurring
by the second you were led into
believing it could be true to you of
all people, the type of person who has
learned to keep her devotion in the
shadow of her hand for what?
was the lesson if she was not god,
if eyes do not open when she speaks,
if she is the one still on the ground
when the sun goes down and there is
nothing but a reminder she has no
band, there is no beloved to be annoyed
at, nothing left to read but the back
of the bottle — an orchid between
glass plates, an occasion for grace,
it says — the type of copywriting she
loves and hates at the same time,
words that are so proud to think they
contain the beauty of the heavens, so
secure to believe that those who drink
of its nectar have the time of a song
to spare looking away from the black
hole, considering not the things they
released to the bottom of the ocean
but drinking until they are
satisfied
Work-ish postlude
As a writer I can confirm there is nothing more annoying than writing. But now people are looking at my LinkedIn where the bio was no good so I rewrote it.
I followed no template though there were a couple I looked at before I threw them out. Do the due diligence, then make your own decision. My next job’s not coming from an algorithm so I’m not too concerned with keywords but there’s some of it. It could be better but we’re only on v2!
If you remember nothing, just know that “Vicky does brand strategy." Say it with me so it’s easier to say it again when you have a friend who’s looking.
—
I'm a brand strategist & editor based in Brooklyn, with roots in Dallas and Shanghai. I love working with teams who aren't afraid to take a stance. Catch more at vickygu.com.
I follow the people first, then the work. So the work mirrors the diversity of the company I aim to keep: a consumer product startup that exited after (despite!) Covid, a 3-star Michelin team opening their own venture in NYC, a B2B research company advising the likes of The NYT, Google, and DoorDash with growth decisions.
At the core, I help brands define their edge and bring it to life. This entails working with execs to continually evolve narrative strategy, build editorial thought leadership platforms, and design the creative operations to support.
My operating ethos starts with growing up as a kid of immigrant entrepreneurs - "make yourself useful" was the motto. Then as an artist who went to business school, turned intern under IDEO's Ann Kim under U.S. Surgeon General Dr. Vivek H. Murthy - it grew into "make it matter."
In 2018 I founded Currant, a global food media collective featured by Intuit Mailchimp and Harvard's Nieman Journalism Lab. Still proud that the Discord community turned into my living room. It became too much to manage on top of work-work, so now I spend my weekends aerating compost at Red Hook Farms. Come join, I'm always looking for farm friends :)
But seriously, always looking for farm friends. No one has taken me up yet. Maybe you'll change that?
