Hi - announcements first -
Secret Granola Club members (paid subscribers) - it’s holiday perk redemption time!! 𐙚₊˚⊹♡ Please submit your address if you’d like a holiday card this year. You’ll get one from my archive of restaurant/shop/etc postcards I’ve collected over the years (preview in picture above).
If you want snail mail too you can sign up for $5/mon and cancel anytime. Supporters get deep cuts on my process and print artifacts over the year but really you do it because you believe in my work.
End of year reflectiony time…
My hope for 2025 is my search in 2024, which is to live in that spiritual place where good work is inevitable. Where "mistakes are everything.”
Now that I'm independent again, I'm everything: sales, finance, founder, farmer, publisher. Not just brand, content, partnerships, ops, comms.
Sometimes it feels electric, sometimes it feels like an illness. (except farm, farm always good)
But it's also an undeniable gift if you don't squint too hard at things like week over week cash flow. And it's encouraging to see indie life trending up. I think a lot of us are seeing how this model of white collar labor we've been living and breathing, sprinting and slogging in — it's not built for those of us with unconventional velocities.
My operating speed hasn't slowed from when I worked in-house. It's just distributed across more directions, with lots of taste testing in the process. For all the life-giving clients and conversations, there's always strange and unsettling ones too.
But it all develops your practice. Also literally, practice in saying no. In letting a dream go. In parting with something that was once right, for the hope that whatever buoyancy has left you - will return.
So yeah, that's what's been on my mind as I think about the year that we all had. And if you're considering decisions that wouldn't thrill your parents and want to talk to someone, I'm here for you. Or if you'd rather maintain a parasocial relationship, I'd say, don't be reckless silly. But do be bold.
click for video version w/ xtra graphics! stock audio is royal garbage so i had to pull from my amateur garageband tracks! still spent too long editing the damn thing!